Leica Florian Robert

<< Back to projects

Web Artisan Bros — case study

Role: Co-founder and CTO. Year: 2023.

Website: wab.leicaflorianrobert.dev

The software house I co-founded in 2023: custom websites, software and apps for small businesses, built with a craft approach. Today its website is online as an archive.

You are viewing this case study with the Legacy engine. To see it as it was designed, enable native rendering below.

A digital workshop

In 2023 I founded Web Artisan Bros with Marius Leica: a small software house building tailor-made digital products. The idea was already in the name: every project made by hand, like in a workshop.

Marius was the CEO, I was the CTO: I chose the stack, built frontend and backend, led every project from analysis to launch and talked directly to clients.

I chose Laravel because it has everything out of the box, Livewire for an extra touch of interactivity and Bootstrap for its simplicity and speed.

Three letters, one mark

The logo was born in January 2023, together with the software house. From the first thin-line sketches it became a bolder monogram: W, A and B interlaced into a single mark.

Around it, a small and consistent brand: four colours (yellow, burgundy, cream and an almost-black grey), the logo in four variants (square and round) and two marks that come back on the website, the business cards and social media: the tilted square and the yellow zigzag ribbon under the key words.

A neon sign

The website had to look like the workshop: dark, with the yellow of the logo and neon signs that light up letter by letter as they scroll into view.

Each section has its own theme (dark, light or yellow) and, moving from page to page, the site doesn't reload: only the content changes, and while the next page loads an animation in its colour appears. A small custom script does it, fetching the new page and swapping its content and theme.

One panel for everything

• Three languages (Italian, English and Romanian), each on its own subdomain and with translated page addresses.
• The texts live in the database: a command finds the new ones in the code by itself, and they're translated from the panel without touching the code.
• Dynamic QR codes, with colours and logo: the destination can change even after printing.
• The partners' digital business cards: from the QR on the paper card, the contact is saved to the address book.
• Contact form submissions, collected in the panel, with a confirmation email to the sender and a notification to the partners.

Online as an archive

Web Artisan Bros was active until 2025, and the software house also produced open source tools such as TailWab, which generates a Tailwind configuration with fluid typography.

In 2026 I moved the site to Docker, on my own server: the contact form is off, but everything else is online as an archive, in all three languages.

It left me a lot of new knowledge and experience, and above all a way of choosing: not by the trend of the moment, but by what the business needs, what works and what's fast.